Most of the people I hear complaining about Facebook hate it, but don't hate it enough to delete their accounts.
Ask them why, and it's always the same bullshit: "muh frienz 'n fam'ly!"
I had friends, family, and fans on Facebook. My wife is still on that site.
I didn't let that stop me. Network effects are no excuse.
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@starbreaker That being said, I think with social it's at least a little bit easier? In theory you could invite all of your friends onto a specific server, and help them all get connected and using the app.